GMA Artist Center launches Project RICE Up

April 11, 2020
Project RICE Up

GMA Artist Center (GMAAC) talents join forces to extend support to Filipino families whose livelihoods were greatly affected by the COVID-19 pandemic through ‘Project RICE Up.’

Project RICE Up, a fund-raising drive by various GMAAC stars together with GMA Kapuso Foundation (GMAKF), aims to help our kababayans who lost their sources of income due to the implementation of enhanced community quarantine in Luzon and lockdowns in other parts of the country.

As of April 8, GMAAC has already raised funds for 225 sacks of rice that will be distributed to families in need by GMAKF.

Some of the artists who took part in the initiative are Queen of Creative Collaborations Heart Evangelista, actress Klea Pineda, comedians Betong Sumaya, and Chariz Solomon. 

“During this situation we are in, we are also facing another rising issue and that is hunger. This is why I’m reaching out to all of you, mga Kapuso, to support the RICE Up Project. Marami tayong matutulungan and all our help will really go a long way,” said Heart. 

“It’s time to give back dahil sila naman ang numero unong sumuporta sa mga shows namin. And now is the perfect time to show our support for them ngayon na sila naman ang nangangailangan,” echoed Klea. 

Betong highlighted the importance of bayanihan during these times, “Ibang krisis po ang kinakaharap natin at ibang krisis po ang gutom. Kaya ako po ay nanawagan sa lahat ng alliance nating mga Kapuso. Magsama-sama po tayong suportahan ang The Rice Up Project.”

Chariz related, “Nasa ating mga nanay yung duty ng pag-dedecide kung anong next na uulamin at hindi ko ma-imagine yung wala akong iluluto or ipapakain sa aking pamilya. Kaya nag-participate kami sa project na ito ng GMA para hindi natin maparamdam kahit kanino at wala pong makaramdam ng gutom.”

To uphold its commitment to Serbisyong Totoo and spread the message of hope in these distressing times, GMAAC also has an on-going online concert and fundraising campaign #HealingHearts.

To donate, visit