IN celebration of its 60th year in the apparel business, Guitar is finally launching a fitting face to represent the brand through multi-award-winning actress, celebrated performer and Dance Princess Maja Salvador.
Just like Guitar, Maja has evolved and excelled in her career, initially as an actress, then branching out into dancing and singing and eventually into performing on the concert stage. Maja even earned her own stripe abroad through her various portrayals, but more recently through her phenomenal performance in the Kapamilya Primetime Soap “Wildflower.”
Maja is now officially part of the league of other accomplished and diverse artists namely Gloc 9, Carlos Agassi and Jake Cuenca, whose characters gave justice to the brand and has been part of its six decades of triumph.
Apart from celebrating their strong presence in the local scene for 60 strong years, Guitar is also launching their first ever denim collection that would dare anyone to move.
Guitar welcomed Maja as part of its family in a grand media launch in Trinoma event center last March 1 with a head-turning fashion show showcasing their old and new collections together with their past endorsers Gloc-9 and Carlos Agassi. The exciting event also had loads of fans and several press members trooping to the venue as games and surprises overflowed in the event hosted by DJ Tony Toni.