GMA Pinoy TV: 15 years of bringing Filipinos all over the world closer to home 

August 20, 2020
 Aiai delas Alas, Julie Anne San Jose, Marian Rivera-Dantes,   Super Tekla, and Christian Bautista

FOR 15 years, GMA Network’s flagship international channel GMA Pinoy TV has relentlessly provided Kapuso viewers abroad the best of Filipino programming and, at the same time, continues to help Pinoys connect with their roots wherever they are.

“This August, GMA Network celebrates 15 years of GMA Pinoy TV, our first international channel. It is our hope to continue bringing Filipinos abroad closer to home through our award-winning news and public affairs programs as well as our topnotch entertainment shows that are proudly Filipino. We, at GMA, remain steadfast in delivering Serbisyong Totoo to our Kapuso abroad especially during these challenging times,” said GMA Network Chairman and CEO Felipe L. Gozon.

The Kapuso Network’s flagship international channel was initially launched in Guam, Japan, and USA in 2005. GMA Pinoy TV’s launch was a tremendous success especially in Northern California that partner-carrier Comcast recorded the highest call volume within 48 hours of its launch and generated the most customer sales in its first 30 days of launch in the San Francisco Bay Area. At about the same time, GMA Pinoy TV was launched nationwide in the US Mainlaind and Hawaii by DirecTV and opened the door for millions of Filipino-Americans to subscribe to GMA programming.

The successful debut in those three key areas has paved the way for GMA Pinoy TV to reach more Filipinos. Extending GMA’s global presence even further, the flagship channel was launched in the Middle East and Europe, respectively, via partner-carrier Orbit (now OSN) in 2008. In the same year, GMA also introduced its second international channel, GMA Life TV, and a third one, GMA News TV International in 2011.   

Fifteen years later, GMA Pinoy TV, along with its two additional international channels, is now available in 104 countries across different territories.

GMA Pinoy TV was instrumental in bringing Filipino communities closer together through its exciting events that allowed Pinoys to bond with the biggest Kapuso stars from their favourite shows. Year after year, various Kapuso artists brought cheer to Pinoys in different countries and they were all-out whether it be in singing or dancing, comedy or drama, playing basketball, or even feasting on well-loved Filipino dishes.

Some of the sought-after Kapuso artists who added excitement to events abroad were the Eat Bulaga dabarkads, the phenomenal tandem of AlDub, the Encantadia cast, Willie Revillame and the Wowowin gang, and many more talented Kapuso personalities.

In addition to GMA Pinoy TV’s strong line-up of programming and events, it has also produced innovative content and creative marketing campaigns that have earned the nod of various award-giving bodies over the years. Aside from bagging four silver awards at the 20th Communicator Awards in 2014, GMA Pinoy TV consistently reaped awards from the New York-based National Association for Multi-Ethnicity in Communications (NAMIC) Excellence in Multicultural Marketing Awards (EMMA), and was the only Philippine network inducted in NAMIC’s first-ever EMMA Wall of Distinction in 2018 and was included anew in 2019.

GMA Network First Vice President and Head of International Operations Joseph T. Francia expressed his gratitude to the GMA Pinoy TV team and to all the Kapuso abroad who supported them through and through.

“We are very much blessed to be celebrating our 15th anniversary with the Filipinos all over the world. Without the unwavering support of our subscribers, partners, and carriers, and the entire team’s effort and dedication, we would have not reached this far. Amidst everything that is happening around, we assure that GMA Pinoy TV will be with you, our Kapuso abroad, especially as most of you stay safe at home. We will continue to give nothing but our Serbisyong Totoo because you deserve only the best. Buong puso kami para sa Pinoy abroad,” said Francia.