THE Bureau of Internal Revenue (BIR) unveiled its 2019 tax campaign theme and its jingle to officially kick off its drive to collect P2.33trillion this year.
The unveiling was led by Deputy Commissioner Arnel SD Guballa with the other deputy commissioners during the flag-raising ceremony at the BIR national office and replicated simultaneously in all BIR regional and district offices.
The 2019 theme “Para sa Inyo, Maging Tapat Tayo” conceptualized by multi-awarded designer Kenneth Cobonpue was represented by a heart- shaped blue and red shaking hands with three yellow rays of the rising sun at the center. The logo emphasizes the rendering of excellent, faithful, sincere and dedicated service to the taxpayer, believing that with excellent service, they in turn will pay the correct taxes.
The nationwide unveiling was a follow up to the successful 2019 BIR National Tax Campaign Kickoff held at the Philippine International Convention Center (PICC) last February 1 when the BIR and all its stakeholders gathered to usher in the new tax campaign drive.