A FORMER House of Representatives’ reporter has expressed support for the updated version of the Department of Tourism’s (DoT) signature tourism campaign “It’s More Fun in the Philippines.”
Michael “Mike” Ubac, Luntiang Pilipinas Partylist (Luntian) first nominee, said the DoT’s focus on sustainable tourism “is relevant given the need to ensure that the country’s top tourist destinations do not suffer the same fate as Boracay, which the government was forced to shut down for six months because of rampant violations of basic environmental laws.”
Ubac, a former reporter and editor, said the closure of Boracay “was an eye-opener for those unaware of the gravity of the problems that accompany unfettered development that is pursued at the expense of the environment.”
”The country’s potential as a tourist destination is undeniable. We have some of the most beautiful islands in the world, and we truly have the capacity to attract millions of tourists and generate billions of dollars in revenue and thousands of jobs,” said Ubac, a multi-awarded journalist.
“But if we do not enforce the laws put in place to protect our country’s natural beauty, we will not be able to sustain the tourist arrivals and we can kiss those profits goodbye. It will be akin to killing the goose that lays the golden eggs,” said Ubac.
In 2018, 7.1 million tourists arrived in the Philippines, an all-time high record despite the six-month closure of Boracay. The figure is 7.65 percent higher than 2017’s 6.62 million arrivals.
Earlier, the DoT unveiled the refreshed version of the “It’s More Fun in the Philippines” campaign with an emphasis on sustainable tourism.