WITH the coronavirus pandemic forcing most sports around the world to shut down, Milo Philippines continues to do its share in sports development.
But this time, Milo is doing it on an entirely different platform: digital.
“We have found a way to carry on with our sports program even during this pandemic. We’re bringing sports closer,” said Nestle Philippines-Milo Assistant Vice President Lester P. Castillo in Thursday’s “5th “Usapang Sports on Air” by the Tabloids Organization in Philippine Sports (TOPS) via Zoom.
“In fact, we’re bringing our Milo Homecourt program straight to the homes of our young participants. Sabi nga, our kids can stay home, stay safe but stay active thru sports,” added Castillo during the weekly online sports program sponsored by the Philippine Sports Commission (PSC) and Philippine Amusement and Gaming Corporation (PAGCOR).
“Even at home, the champion’s journey continues. So let’s turn our home into our children’s Milo Homecort,” added Castillo.
Also present during the session also livestreamed on Facebook and YouTube were well-known taekwondo champion Pauline Louise Lopez and Philippine Taekwondo Association (PTA) head coach Igor Mella.
“At the moment we have a total of nine sports in our Milo Homecourt program --arnis, basketball, badminton, chess, football, gymnastics, karate, taekwondo and tennis. Later, we’ll have ultimate frisbee,” said Castillo.
“The instructional videos, which we prepared and now available for free at YouTube, already registered 15 million reach. Ganun na kadami yun. Out of this figure, there are around 1.2 million views,” said Castillo.
Castillo said football, taekwondo and basketball are the three most viewed videos of Milo so far.
“I think football is No. 1 because the instructional materials were done by the coaches of FC Barcelona.World-class talaga yun video.”
Milo is also set to launch an inter-active clinic starting August.
“Ang kagandahan nito, may coach intervention para sa mga participants kaya very helpful talaga.” Castillo said the current health crisis will not affect Milo’s commitment to youth sports development, which dates back to1964.
“When we started in the Philippines back in 1964, we were really committed on how we can help support grassroot sports development in the country. And the reason why we remain successful is because of the partnerships that we were able to nurture through the years. Isa na dyan ang PTA, na kung saan we started in 1983 or 1984."
“More than 50 years na ang Milo sa Pilipinas. Makaka-asa kayo na ipagpapatuloy ng Milo ito. We will do our best, we will find ways to contribute. It is our commitment to the Filipino family, especially the parents, to serve as their partner in helping ensure that their children can pursue their dreams through sports. Napaka-importante ang sports sa character development. May mga values na hindi basta matututunan sa apat sulok ng classroom.”